Tribal print looks to be taking the world by storm this summer but if you're from West Africa it must seem quite funny how these prints we've been wearing for years are now being obsessed about. Vlisco's ad campaign is to showcase the fabric as they do not sell ready-made clothes, it is upto you the customer to pick your own designs
From their homepage here comes a description
Since 1846 Vlisco has been designing and producing colourful fashion fabrics that form an essential part of the lively West and Central African culture. Vlisco has an innate sense of the expressive and creative strength of African consumers and, for generations, has succeeded in surprising and inspiring her passionate clientele with unique designs. As the sole authentic designer and manufacturer of such fabrics as ‘Wax Hollandais’, Vlisco is unparalleled when it comes to quality, professional skill and innovation.
The Vlisco strategy is aimed at enabling well-to-do African women to experience the brand in all her facets and to maintain the leading position, not only in the area of design, but also in terms of total brand orientation. Developments take place at neck-breaking speed in Africa and Vlisco aspires to inspire and gain the loyalty of younger generations as well. Innovation is therefore an essential element within the company. In keeping with this, a new collection is launched every quarter, featuring a specific theme in which international trends in a variety of areas are translated into distinctive Vlisco designs.
Furthermore, every quarter a new Vlisco fashion and accessories collection is launched in the four Vlisco Boutiques in Africa. The clothing lines serve largely as a source of inspiration for consumers, who often have their clothing made by a personal tailor. With a complete line of bags, shoes and jewellery, women can clothe themselves in Vlisco from head to toe.